CAMB.AI makes sports history with MLS's multilingual live-streams

On April 2, 2024, CAMB.AI made sports broadcasting history by delivering the first-ever live, AI-dubbed professional soccer commentary — translating Major League Soccer match commentary into multiple languages in real time, as the action unfolded.

For decades, live commentary has been the emotional core of sports broadcasting — and one of its biggest language barriers. Translating it live, while preserving the excitement and split-second timing of the call, was considered technically out of reach. Pre-recorded dubbing couldn't keep pace with live action, and generic machine translation stripped away the emotion.

CAMB.AI's real-time speech-to-speech technology changed that. Using its MARS and BOLI models, the company translated live MLS commentary into additional languages while retaining the announcers' tone, cadence, and energy — so fans heard a call that rose and fell with the match, in their own language, with only seconds of latency.

The achievement proved that broadcast-grade, emotionally faithful live dubbing was possible at scale — opening the door to a future where any fan, anywhere, can follow live sport in the language they love. It set the foundation for CAMB.AI's subsequent work across global sports, media, and news.